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How do handymen in New Hampshire get more customers from Google and AI search?

Short answer: Handymen in New Hampshire get found online with a website that shows their license number, names the towns they serve such as Manchester, Nashua and Concord, and collects real local reviews. The state had 713 businesses with staff in this Census category in 2022.

Key facts
  • 713 businesses with staff in 2022, 38th of 50 states; 94% have fewer than 10 staff.
  • Largest cities: Manchester, Nashua and Concord.
  • Coldest month January (about 19°F), warmest July (about 68°F), statewide average.
  • Code edition: 2021 International Residential Code (IRC).

Do handymen need a license in New Hampshire?

Contractor registration in New Hampshire sits with No state general contractor license. Consumers can complain to the Attorney General's Consumer Protection Bureau under RSA 358-A. Concrete, masonry, fencing and painting need no state license.

We have not yet confirmed the New Hampshire rules for this trade from the board's own pages, so this section is still being checked. Ask your state licensing office before you rely on it.

What does a year of handyman work look like in New Hampshire?

Publish each seasonal page four to six weeks ahead.

MonthAvg tempJobs to plan for (our suggestion)
January19°Findoor repairs, drywall, holiday prep
February21°Findoor repairs, drywall, holiday prep
March30°Findoor repairs, drywall, holiday prep
April42°Fspring repair lists, doors, caulking
May54°Fspring repair lists, doors, caulking
June63°Fdeck and fence repairs, outdoor fixes
July68°Fdeck and fence repairs, outdoor fixes
August66°Fdeck and fence repairs, outdoor fixes
September58°Fdeck and fence repairs, outdoor fixes
October47°Fspring repair lists, doors, caulking
November36°Fspring repair lists, doors, caulking
December25°Findoor repairs, drywall, holiday prep

Temperatures: NOAA NCEI nClimDiv statewide data. Job column: our planning suggestion, not survey data.

How many handyman and home repair businesses compete in New Hampshire’s main cities?

CityCountyBusinesses with staffResidents per business
ManchesterHillsborough County2211,934
NashuaHillsborough County2211,934
ConcordMerrimack County652,417
RochesterStrafford County452,961
DoverStrafford County452,961

Competition is tightest around Manchester (Hillsborough County), with one business for every 1,934 residents, and loosest around Rochester, at one per 2,961.

Source: US Census Bureau, County Business Patterns 2022 and County Population Estimates 2023. Counts businesses with paid employees only.

How many handyman and home repair businesses are in New Hampshire?

The Census Bureau counted 713 businesses with employees in New Hampshire in 2022, in the category “Residential remodelers (the closest Census group to handyman businesses)”. That ranks New Hampshire 38th of 50 states, one of the smaller markets, and 1% of the US total. 94% of them have fewer than 10 staff, and 14 have 20 or more.

Together they employ 2,279 people, with an average yearly payroll of $178,593 per business. The three busiest counties hold 68% of them, so competition is packed into a few places.

With 1,402,054 residents (Census, July 2023), that is one business for every 1,966 people, against 2,509 nationally: fewer residents per business than the US average, so more competition for each job.

New Hampshire next to its neighbors

StateBusinessesResidents per businessUnder 10 staff
New Hampshire7131,96694%
Maine1,0331,35195%
Massachusetts4,9201,42394%
Vermont4911,31995%

Counties with the most handyman and home repair businesses

CountyBusinessesResidents per business
Hillsborough County2211,934
Rockingham County1981,620
Merrimack County652,417
Belknap County491,327
Grafton County471,982
Strafford County452,961
Cheshire County312,507
Carroll County271,943
Sullivan County231,912
Coos County74,482

10 of New Hampshire’s counties have at least one. Source: US Census Bureau, County Business Patterns 2022.

How big are they?

Businesses by number of employees, 2022: 577 with 1-4 staff, 94 with 5-9 staff, 28 with 10-19 staff, 11 with 20-49 staff, 3 with 50+ staff.

Where New Hampshire is growing

New homes and new owners bring new work. New Hampshire's population changed +1.7% from July 2020 to July 2023. The fastest-growing counties with 50,000 or more people:

  • Carroll County: 52,448 people, +4.4% since 2020, 27 handyman and home repair businesses
  • Grafton County: 93,146 people, +2.1% since 2020, 47 handyman and home repair businesses
  • Merrimack County: 157,103 people, +2.0% since 2020, 65 handyman and home repair businesses
  • Belknap County: 65,027 people, +2.0% since 2020, 49 handyman and home repair businesses
  • Rockingham County: 320,689 people, +1.9% since 2020, 198 handyman and home repair businesses

Source: US Census Bureau, County Population Estimates, Vintage 2023.

Which code applies in New Hampshire?

New Hampshire uses the 2021 edition of the International Residential Code (IRC) (Statewide 2021 IRC, effective July 2024). Homeowners rarely ask about code editions, but inspectors do, and a line on your service pages saying your work meets the current 2021 code answers the question before it comes up.

What should a New Hampshire handyman website show?

  • Your license or registration number where people can see it, even where the state does not require it in ads.
  • A service area list that names real counties and towns, for example Hillsborough County, Rockingham County and Merrimack County.
  • Seasonal pages published before May, so they are found when demand starts.
  • Real reviews from local jobs, with the town named, and photos of your own work.

New Hampshire questions

How many handyman and home repair businesses are there in New Hampshire?

The US Census Bureau counted 713 businesses with employees in New Hampshire in 2022 in the category Residential remodelers (the closest Census group to handyman businesses), and 94% of them have fewer than 10 staff.

Which county in New Hampshire has the most handyman and home repair businesses?

Hillsborough County, with 221 businesses with employees in 2022 (Census County Business Patterns).

Which edition of the International Residential Code (IRC) does New Hampshire use?

The 2021 edition. Statewide 2021 IRC, effective July 2024.

When is the busiest season for handymen in New Hampshire?

New Hampshire’s statewide average runs from about 19°F in January to about 68°F in July (NOAA, 1991 to 2020).

Sources

  • US Census Bureau, County Business Patterns 2022 (state and county files)
  • US Census Bureau, City, Town and County Population Estimates, Vintage 2023
  • NOAA NCEI, nClimDiv statewide temperature and degree days, 1991 to 2020
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